Primeriti digital launch:
Let's get Private
How do you launch an ecommerce flash sales brand for one of the largest largest departament stores chains in the world? Welcome to Primeriti, where top brands meet great discounts. Under the core message "Let's get private", the teaser phase of the campaign lasted for a week and created buzz around a members-only private party promoted by El Corte Inglés. Consumers were invited to sign up for a free pass to enter the "VIP area".
Launch phase: Let's Primeriti!
The launch phase revealed the brand and kicked off the sales. During the launch day only, Primeriti achieved 150.000 new registered users and 8.000 Facebook fans, selling out its stock of DKNA luxury items in a matter of hours. Click below to watch the campaign video.