AIS Spain was responsible for the national launch of Peugeot’s RCZ: an exclusive sport coupé addressed to young drivers. Featuring Ex-Formula 1 legend Marc Gené as brand ambassador, the “RCZ Style”. A luxurious launch event in partnership with Men Health’s magazine kicked off the campaign, reinforced in the coming weeks by PR and digital actions across channels. As a result, Peugeot Spain received over 1.200 test-drive requests for the RCZ within the first 6 weeks.
professional race driver Marc Gené
Marc Gené, legendary spanish racer, member of the Ferrari F-1 Team and sports commentator on national television, was selected as Brand Ambassador for the digital campaign. He endorsed the core attributes of the car in a series of videos produced for YouTube. Click below to watch.